Starbucks s Strategy Behind Its Great Success - 4035 Words

Abstract Starbucks has been considered the top provider of the finest coffee bean and coffee drinks in the world. Anyone who loves a good cup of coffee knows that Starbucks is the top choice. No matter where you are in the world, you will see an inviting Starbucks store with this amazing aroma of freshly roasted and brewed coffee, nicely lighted space, great seat lay-out, free wi-fi, and just a comfortable space to hang out. The baristas behind the green apron are wondering people delivering nothing but the best â€Å"Starbucks experience†. Over 4 decades of successful business, Starbucks has grown into a well-known brand in every household, not only in the North America, but even in Europe, Mediterranean, Middle East, and Asia, It has become so popular that its name does not even necessary to be printed in most of its products, and the Starbucks logo is what they all need. In this paper, I aim to discuss the company’s strategy behind its great success. Also, I will provide feed back as to how the company is operating in the Philippines [which is my home country]. History of Starbucks Starbucks was conceived in 1971 in Seattle, Washington by three business partners – Jerry Baldwin, Zev Siegl, and Gordon Bowker. Back then, Starbucks was only selling whole-bean coffee and coffee-making equipment in Seattle’s Pike Place Market. They hired Howard Schultz as the Director of Retail Operations. When Schultz went to Milan, Italy to conduct a buying trip from suppliers, he noticed thatShow MoreRelatedStarbucks International Operations1580 Words   |  7 PagesStarbucks International Operations Starbucks started to decide on expansion by about the mid 1990 s, when the market became saturated. Market saturation is when a company or firm has covered an area so thoroughly with its presence, that it can no longer experience growth. Because of the market saturation, there were declining sales throughout stores. 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The business was established in 1971 in Seattle, Washington. The mission of the company highlights on a welcome atmosphere for customers to come to the coffee shop, experience with the superior customer service, and a great taste of coffee. Unlike its mission statement?s belief, the firm?s vision statement emphasizesRead MoreDaniel Andre Brisco. Liberty University. Integration Of961 Words   |  4 Pagescompany that examples â€Å"doing things right† is Starbucks. Starbucks trusts that leading business morally and endeavoring to make the best decision are fundamental to the achievement of the organization (Starbucks, 2017). All partners make particular commitments to a firm, which thus gives diverse sorts of advantages to various partners. Representatives contribute their time and gifts to the firm, accepting wages and compensations in return. 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Schultz, they settled the company in Seattle Washington. The owners found their niche in the food and drink mark et, and the brand of Starbucks makes each purchaser know what kind of quality they are purchasing. It has now become the world’sRead MoreStarbucks’ Mission: Aligned with Its Strategies1830 Words   |  8 PagesIs Starbucks Mission (vision, goals, objectives) aligned with its strategies? Analyze Starbucks based on the strategic process outline and write a five page paper answering the preceding question. As I drove to work this morning, I decided to make a slight detour from my normal route to get a cup of morning goodness in the form of fresh coffee. 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(Greenwood, 2014). 3.1.1 Examples of Social Media: ïÆ'Ëœ Facebook ïÆ'Ëœ Twitter ïÆ'Ëœ Instagram Moreover, Starbucks actively engages with its customers is through its MyStarbucksIdea.com site. Here, people can leave their thoughts, ideas, and opinions as to how Starbucks can improve its business. A reported 500,000 people have done just that. The site summarizes all of the ideas and then ranks and clearly presents them according to different